✍️ Content & Inbound Marketer

Digital Marketing career path

Content creator to content-marketing lead: inbound methodology, content strategy, video and creative strategy.

Typical roles

• Content Marketing Executive
• Content Strategist
• Content Marketing Manager
• Head of Content

Suggested certifications, by phase

Foundation

• HubSpot Inbound HubSpot Academy Inbound Certification
• HubSpot Content Marketing HubSpot Academy Content Marketing Certification

Core

• PCM CM AMA Professional Certified Marketer (PCM) Content Marketing
• Google Ads Video Google Ads Video Certification

Advanced

• Meta CSP Meta Certified Creative Strategy Professional
• DMI CDMP Certified Digital Marketing Professional (DMI Pro, Professional Diploma in Digital Marketing)

Mastery

• DMI Expert DMI Expert (Expert Diploma in Digital Marketing)

A suggestion, not a set of prerequisites — one or two certifications per phase is plenty.