📣 Paid Social Manager

Digital Marketing career path

Social media marketer to paid-social lead across Meta, LinkedIn and TikTok.

Typical roles

• Social Media Executive
• Paid Social Specialist
• Social Media Manager
• Head of Social

Suggested certifications, by phase

Foundation

• Meta DMA Meta Certified Digital Marketing Associate
• HubSpot Social Media HubSpot Academy Social Media Marketing Certification
• LinkedIn Ads Fundamentals LinkedIn Advertising Fundamentals Certification

Core

• Meta MBP Meta Certified Media Buying Professional
• LinkedIn Marketing Strategy LinkedIn Marketing Strategy Certification
• TikTok Media Buying TikTok Media Buying Certification

Advanced

• Meta MPP Meta Certified Media Planning Professional
• Meta CSP Meta Certified Creative Strategy Professional

Mastery

• Meta MSP Meta Certified Marketing Science Professional

A suggestion, not a set of prerequisites — one or two certifications per phase is plenty.