📊 Marketing Analyst

Digital Marketing career path

Web and campaign analytics to marketing-science lead: GA4, Adobe Analytics, clean rooms and incrementality.

Typical roles

• Digital Analyst
• Marketing Analyst
• Measurement Manager
• Head of Marketing Science

Suggested certifications, by phase

Foundation

• Google Analytics Google Analytics Certification
• Google Ads Measurement Google Ads Measurement Certification

Core

• AD0-E214 Adobe Analytics Business Practitioner Professional
• Amazon AMC Amazon Marketing Cloud (AMC) Certification

Advanced

• Meta MSP Meta Certified Marketing Science Professional

Mastery

• CAP-Expert INFORMS CAP-Expert (Certified Analytics Professional)

A suggestion, not a set of prerequisites — one or two certifications per phase is plenty.