Google Analytics — Google Analytics Certification

BeginnerCertification · formal examActiveEstablished
Issuer
Google
Industry
Digital Marketing
Domain
Marketing Analytics & Measurement
Level
Beginner
Type
Certification · formal exam
Exam fee
$0 — verified 2026-10-14 · official price

Requirements

Training
Recommended: Free Google Analytics courses on Skillshop

Renewal & maintenance

Valid for 1 year. Renew by passing the current exam again.

Skillshop certifications are valid one year; retake the free assessment

Recognition

The standard web-analytics credential for marketers (GA4 data model, reports, explorations, attribution)

Related certifications

Career paths that include Google Analytics