🔎 PPC / Search Marketing Specialist
Digital Marketing career path
Paid-search specialist to search lead: Google Ads and Microsoft Advertising, measurement, AI campaigns and enterprise search.
Typical roles
- PPC Executive
- Paid Search Specialist
- SEM Manager
- Head of Paid Search
Suggested certifications, by phase
Foundation
- Google Ads Search Google Ads Search Certification
- MSA Search Microsoft Advertising Search Advertising Certification
Core
- Google Ads Measurement Google Ads Measurement Certification
- Google AI Performance Ads AI-Powered Performance Ads Certification
- Google Analytics Google Analytics Certification
Advanced
- SA360 Search Ads 360 Certification
- DMI CDMP Certified Digital Marketing Professional (DMI Pro, Professional Diploma in Digital Marketing)
Mastery
- DMI Expert DMI Expert (Expert Diploma in Digital Marketing)
A suggestion, not a set of prerequisites — one or two certifications per phase is plenty.