⚙️ Marketing Operations / MarTech
Digital Marketing career path
Marketing-automation specialist to MarTech architect on Marketo Engage, Journey Optimizer and Salesforce Marketing Cloud.
Typical roles
- Marketing Automation Specialist
- Marketing Operations Manager
- MarTech Lead
- Marketing Technology Architect
Suggested certifications, by phase
Foundation
- HubSpot Inbound HubSpot Academy Inbound Certification
- HubSpot Digital Marketing HubSpot Academy Digital Marketing Certification
Core
- AD0-E561 Adobe Marketo Engage Business Practitioner Professional
- SF MCE Specialist Salesforce Certified Marketing Cloud Engagement Specialist
- SF MCAE Specialist Salesforce Certified Marketing Cloud Account Engagement Specialist
Advanced
- AD0-E562 Adobe Marketo Engage Business Practitioner Expert
- SF MCE Admin Salesforce Certified Marketing Cloud Engagement Administrator
- AD0-E607 Adobe Journey Optimizer Business Practitioner Professional
Mastery
- AD0-E563 Adobe Marketo Engage Architect Master
A suggestion, not a set of prerequisites — one or two certifications per phase is plenty.