Marketing Operations / MarTech
Marketing-automation specialist to MarTech architect on Marketo Engage, Journey Optimizer and Salesforce Marketing Cloud.
Typical roles: Marketing Automation Specialist · Marketing Operations Manager · MarTech Lead · Marketing Technology Architect
The track, phase by phase
Foundation
- HubSpot Inbound HubSpot Academy Inbound Certification
- HubSpot Digital Marketing HubSpot Academy Digital Marketing Certification
Core
- AD0-E561 Adobe Marketo Engage Business Practitioner Professional
- SF MCE Specialist Salesforce Certified Marketing Cloud Engagement Specialist
- SF MCAE Specialist Salesforce Certified Marketing Cloud Account Engagement Specialist
Advanced
- AD0-E562 Adobe Marketo Engage Business Practitioner Expert
- SF MCE Admin Salesforce Certified Marketing Cloud Engagement Administrator
- AD0-E607 Adobe Journey Optimizer Business Practitioner Professional
Mastery
- AD0-E563 Adobe Marketo Engage Architect Master
A suggestion, not a set of prerequisites: one or two certifications per phase is plenty.
Marketing Operations / MarTech on the Digital Marketing map
Verified against issuers' official pages · updated · 41 active certifications
How to read the map
- Each tile is one certification: its abbreviation and, when the issuer publishes one, a listed-cost band. Hover (or open) a tile for the full name and issuer.
- Within each level the most recognised certifications come first (industry recognition, and how many career tracks use them); "+N more" lists the rest.
- under $300
- $300 to $999
- $1,000 to $2,999
- $3,000 or more
- No sign: price not published by the issuer
- Upcoming Announced by the issuer but not yet available: not counted
- Solid border and a phase number: on this track
- Dashed border, greyed: not on this track
Search & Programmatic Advertising 7 certificationsnot on this track
Beginner, 4 certifications
Intermediate, 3 certifications
Expert, 0 certifications
None listed
Retail Media & Commerce 2 certificationsnot on this track
Beginner, 2 certifications
Intermediate, 0 certifications
None listed
Expert, 0 certifications
None listed
Marketing Analytics & Measurement 5 certificationsnot on this track
Beginner, 2 certifications
Intermediate, 2 certifications
Expert, 1 certification
Marketing Automation & MarTech 7 certifications7 on this track
Beginner, 0 certifications
None listed
Intermediate, 5 certifications
Expert, 2 certifications
Content & Inbound Marketing 3 certifications1 on this track
Beginner, 2 certifications
Intermediate, 1 certification
Expert, 0 certifications
None listed
Marketing Strategy & Professional Qualifications 9 certifications1 on this track
Beginner, 2 certifications
Intermediate, 3 certifications
Other Digital Marketing career tracks (6)
About this map
Compiled and verified by CertAscent against issuers' official pages.
Not affiliated with the issuers; certification names are trademarks of their owners. Prices, requirements and availability change: confirm on the issuer's official page (linked from every certification page) before you register or pay.