Retail Media & E-commerce Advertising
E-commerce advertiser to retail-media lead: Amazon sponsored ads, Google Shopping, programmatic and clean-room measurement.
Typical roles: E-commerce Marketing Executive · Amazon Ads Specialist · Retail Media Manager · Head of Retail Media
The track, phase by phase
Foundation
- Amazon Sponsored Ads Amazon Sponsored Ads Certification
- Google Ads Shopping AI-Powered Shopping ads Certification
Core
- Amazon Programmatic Amazon Ads Programmatic Solutions Certification
- Google AI Performance Ads AI-Powered Performance Ads Certification
Advanced
- DV360 Display & Video 360 Certification
- Amazon AMC Amazon Marketing Cloud (AMC) Certification
Mastery
- DMI Expert DMI Expert (Expert Diploma in Digital Marketing)
A suggestion, not a set of prerequisites: one or two certifications per phase is plenty.
Retail Media & E-commerce Advertising on the Digital Marketing map
Verified against issuers' official pages · updated · 41 active certifications
How to read the map
- Each tile is one certification: its abbreviation and, when the issuer publishes one, a listed-cost band. Hover (or open) a tile for the full name and issuer.
- Within each level the most recognised certifications come first (industry recognition, and how many career tracks use them); "+N more" lists the rest.
- under $300
- $300 to $999
- $1,000 to $2,999
- $3,000 or more
- No sign: price not published by the issuer
- Upcoming Announced by the issuer but not yet available: not counted
- Solid border and a phase number: on this track
- Dashed border, greyed: not on this track
Search & Programmatic Advertising 7 certifications3 on this track
Beginner, 4 certifications
Intermediate, 3 certifications
Expert, 0 certifications
None listed
Retail Media & Commerce 2 certifications2 on this track
Beginner, 2 certifications
Intermediate, 0 certifications
None listed
Expert, 0 certifications
None listed
Marketing Analytics & Measurement 5 certifications1 on this track
Beginner, 2 certifications
Intermediate, 2 certifications
Expert, 1 certification
Marketing Automation & MarTech 7 certificationsnot on this track
Beginner, 0 certifications
None listed
Intermediate, 5 certifications
Expert, 2 certifications
Content & Inbound Marketing 3 certificationsnot on this track
Beginner, 2 certifications
Intermediate, 1 certification
Expert, 0 certifications
None listed
Marketing Strategy & Professional Qualifications 9 certifications1 on this track
Beginner, 2 certifications
Intermediate, 3 certifications
Other Digital Marketing career tracks (6)
About this map
Compiled and verified by CertAscent against issuers' official pages.
Not affiliated with the issuers; certification names are trademarks of their owners. Prices, requirements and availability change: confirm on the issuer's official page (linked from every certification page) before you register or pay.