🛒 Retail Media & E-commerce Advertising

Digital Marketing career path

E-commerce advertiser to retail-media lead: Amazon sponsored ads, Google Shopping, programmatic and clean-room measurement.

Typical roles

• E-commerce Marketing Executive
• Amazon Ads Specialist
• Retail Media Manager
• Head of Retail Media

Suggested certifications, by phase

Foundation

• Amazon Sponsored Ads Amazon Sponsored Ads Certification
• Google Ads Shopping AI-Powered Shopping ads Certification

Core

• Amazon Programmatic Amazon Ads Programmatic Solutions Certification
• Google AI Performance Ads AI-Powered Performance Ads Certification

Advanced

• DV360 Display & Video 360 Certification
• Amazon AMC Amazon Marketing Cloud (AMC) Certification

Mastery

• DMI Expert DMI Expert (Expert Diploma in Digital Marketing)

A suggestion, not a set of prerequisites — one or two certifications per phase is plenty.